You're a Knockout Product Guide
Sleep like you mean it.
Take me straight to...
How to Use
Take 2 capsules 30–60 minutes before bed to help your body wind down.
That's it. Leaving more time for the important stuff — being horizontal, your 12-step skincare routine, or finally getting eight hours like your fitness tracker keeps passive-aggressively suggesting.
First timer?
Start with 1 capsule to see how your body responds, then work up to 2 as needed. These are gentle, non-habit-forming botanicals — so there's no risk of dependency, and no groggy morning after.
Optimize it.
You're a Knockout works best when your environment is working with it. Pair with a consistent wind-down routine for the best results:
Dim the lights
Put the phone down
Do something slow and boring on purpose
Let the botanicals handle the rest
Ways to up-level:
Stack with Ora's 4-in-1 Magnesium Powder for an extra layer of sleep and recovery support. Most people notice magnesium deficiency showing up in their sleep quality first.
Try this technique
If swallowing capsules isn't your thing.
Place 1–2 capsules in your mouth
Take a sip of water
Tilt your head slightly forward before swallowing
This helps the capsules ride on an air bubble to the back of your throat and go down more easily.
If swallowing capsules isn’t in the cards at all, you can always open them and dump the powder inside into your evening beverage. (Expect a mild earthy flavor from the botanicals.)
What to Expect
The sheep you were counting finally get a vacation.
The First Night
Despite the name, don't expect to be knocked out immediately — these aren't sedatives. What you may notice is a quieter mind, a loosening of the day's tension, and an easier time actually getting into bed. The botanicals in You're a Knockout support your nervous system's natural wind-down process.
In a Few Days
Tart cherry is the fastest mover in this formula. A double-blind, placebo-controlled trial found that tart cherry concentrate meaningfully increased total sleep time and sleep efficiency within just 7 days, with measurably higher melatonin levels in the tart cherry group vs. placebo. Unlike synthetic melatonin, tart cherry provides a food-based melatonin source that works with your body's own circadian rhythm rather than overriding it.
In Two to Four Weeks
The herbal combination is starting to compound. Valerian, passionflower, and lemon balm work across the same pathway — all three modulate GABA, your brain's primary calming neurotransmitter — but from different angles, making the combination meaningfully more effective than any single herb alone. A review of 60 studies found that every herbal combination trial using valerian with complementary botanicals led to positive sleep outcomes — and a clinical study of this exact trio confirmed reduced anxiety response to stress — the racing-mind, can't-switch-off kind that keeps so many up and staring at the ceiling at 2 am.
In 8 Weeks
Sustained use is where the full picture emerges. An 8-week double-blind, placebo-controlled clinical study found that valerian extract significantly improved how quickly participants fell asleep, how long they stayed asleep, and how refreshed they felt in the morning — measured by both objective wrist actigraphy and the gold-standard Pittsburgh Sleep Quality Index. In other words: real people, real results, rigorously measured. Consistency is what got them there. It'll get you there too.
Emerging Research
Cherry picked for a reason.
Why synthetic melatonin isn't the answer — and what tart cherry does differently.
Most sleep supplements lead with synthetic melatonin, but that works by flooding your system with a hormone your brain already produces. Over time, this can suppress your body's own natural melatonin production, creating dependency.
Tart cherry provides a food-based, physiologically appropriate source of melatonin alongside tryptophan — an amino acid that helps your body produce melatonin naturally. Research suggests tart cherry may also inhibit the enzyme that breaks down tryptophan, effectively helping your body preserve its own sleep-building blocks for longer.
The sleeper ingredient for sleep.
The same ingredient famous for energy and mental sharpness, ginseng, is also quietly one of the best tools for winding down.
The active compounds in Panax ginseng, called ginsenosides, help regulate your body's stress-response system. Think of it as your nervous system's off switch. When stress stops running the show at night, sleep finally gets a turn.
Testing & Results
Meets the 5N Standard
We’ve long been frustrated by how inconsistent and opaque supplement standards are. The U.S. excels in some areas but lacks in others. Meanwhile, Japan, Switzerland, Germany, and New Zealand each lead in different parts of quality and safety.
So we asked: what if we built something that unified the best of all of them?
The answer is the 5 Nation Standard™ (5N™) - our proprietary global framework inspired by the strictest regulations across five of the world’s most trusted health systems. 5N™ is built on four pillars: Purity, Strength, Transparency, and Safety.
Every batch is tested against international analytical methods by independent ISO-accredited labs. Every product is verified to 100% label claim. Every Certificate of Analysis is eight pages long - covering contaminants, microbials, pesticides, solvent residues, allergens, and more. In a category that largely polices itself, 5N™ is the opposite of shortcuts. It’s a higher standard, one we hope becomes the new expectation.
Learn More About 5N
Certificate of Analysis (COA)
A Certificate of Analysis (also called a COA) is a document that publishes a product’s test results. These are, essentially, report cards – the culmination of all the hard work that goes into sourcing ingredients from trustworthy farms and suppliers.
Complementary Products
Everything your sleep routine's been missing:
4-in-1 Magnesium Powder
High Potency Vitamin D3 & K2
Stress Support
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